Using Azure Storage for media files

Using Azure Storage for media files

I'm in the very early stages of a project that will be hosted using Azure
Web Sites. The team developing this project is most familiar with Azure
SQL and Blob Storage. The product will host a high number of mp3 and wma
audio files, which will be delivered to client applications on request.
This is being built using WebAPI.
The audio files will be uploaded by the end users. I'm wondering if they
should be stored in blob storage, or in an Azure SQL table as some kind of
bytestream, or perhaps another option that I'm not aware of.
What's the recommended approach to storing a high number of audio files in
a way that works with Azure Web Sites? I'm using Entity Framework
Code-First in case it matters.